- Shelly Peleg
- 2 minutes ago
- 3 min read
Your name
Hanna Wäger | www.hannawaeger.com
Your creative role
Web-designer & Developer
Website Link
Tell us a bit about yourself, your role, and how you found your way to a creative career
I am Hanna Wäger, an Austrian multidisciplinary designer working at the intersection of graphic
design, photography, and film. I seek to create images that combine the explicit with the implicit,
while aiming for a vivid and clear visual language
After graduating from Willem de Kooning Academy (Rotterdam, Netherlands), I started my own
practice. Although I sort of stumbled into building my own company, I quickly came to realise how
underrepresented women are in this industry. I want to see a change in leadership in creative
studios and I want to be part of this change. I want to show the women around me that they can
lead too.
Growing up in a family of artists, architects and designers, I have been fascinated by culture and
imagery from early on. To be honest, I have never really considered another path than a creative
career. I know I want to tell stories in one form or another for the rest of my life. There is no Plan B.
How did this project come about, how did you start working with this brand, was it just the website you created for them, how long did it take
I was approached by the amazing Zunder Studio in Linz (Austria) to develop the website for
Almost Pearfect. They had already created a strong visual language for the brand and were
looking to extend it into a digital format. Through a great collaboration and a lot of creative
freedom, the whole process only took a couple of months.
What was the main inspiration - visual or thematic - that guided you in the process of this website?
The branding and website is everything you don’t expect from a small, family owned natural cider
company. Paired with the Photography from Kurt Bauer, it plays with the idea of being “almost
pearfect“. I wanted to give this imagery a stage and include lots of motion on the website.
Branding and web: Were you the one who created the brand design as well, or were there already branding assets to work with? What were the leading principles in implementing the brand experience within the digital design and web experience?
In this project, the branding wasn’t my task. Zunder Studio had already created a vibrant visual
world for Almost Pearfect. Which has also been recently nominated for the ADC*E Awards. My job
was to bring that world online and turn it into a seamless, functional web experience. As a brand
designer myself, I understand how important it is to translate the essence of a brand across every
medium. With that in mind, my focus was to make the website interactive, bold, and fun.
Meanwhile, keeping a close collaboration with the designers at Zunder.
Share any tech details, special tools or web-design features you included, or any behind-the-scenes information
For this website, I used Readymag as the web-building tool. Given the budget and time
restrictions, it was an easy and natural choice. It’s a platform that allows for fast, flexible
development and also gives the client the ability to update content easily.
Walk us through the design process of the product page
It was important to showcase the story behind the drinks and the people behind the company on
the landing page, before guiding customers to the shop. This was also a good opportunity to
establish a look and feel for the brand.
What are the main challenges specific to designing an E-comm website?
The goal was to translate the playful brand into an interface that still felt intuitive. That meant
keeping the navigation, product presentation, and overall flow simple, fast, and frictionless.
Although we didn’t include a fully functioning shop within the website itself, we linked the site to a
third-party shop system, which worked perfectly for the needs of this project.
Thank you Hanna!
