A product page (also known as PDP - product detail page) is a specific web page on an e-commerce site that displays all the necessary information for a single product to help a customer make a purchase. It typically includes product details, high-quality images, pricing, customer reviews, and a clear "add to cart" or "buy now" call-to-action button. The goal is to persuade potential buyers and provide them with all the information they need to complete a transaction.